To add a hyperlink:
Select the text box or image that you would like to function as a hyperlink.
Click the link icon on the top toolbar. A pop-up will appear for you to insert the URL.
Click OK. To test it, go to the Preview option at the upper right menu.
The hyperlink symbol in the top left of the hyperlinked text box seen in Editing mode will only appear while in Editing mode to indicate a successful link; it will not appear in any output (embedded or downloaded).
Hyperlinks are active only on PDF file formats and when the visual is Published and viewed on URL output. You may learn more about publishing and sharing visuals here!
How do I embed downloadable content?
Upload the file to Google Drive.
Then, use a shareable link and set that anyone with the link can view.
Insert that link as a hyperlink on Piktochart.
When others click on the hyperlink, they will be able to download from Google Drive.